WRAP IT

DUREx x rapcaviar


Durex wants to normalise and establish the habit of carrying condoms for those between 16-24. Rap music is not only what influences this generation the most, it’s also the most sex vocal genre. But not very safe-sex vocal. Durex will partner with RapCaviar, the world’s most followed playlist. Rap artists will release a “Wrap it” edition of their songs on RapCaviar, where they add the condom to the lyrics of getting laid.

No one is better fitted to change young people’s habits than the people they listen to every day.

 
 
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— Cardi B, Money Wrap it lycrics

 

PLAYLIST

 
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— Tory Lanez, tAlk tO Me Wrap it lyrics

 

PACKAGING

 
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— A Boogie wit da Hoodie, Swervin Wrap it lyrics

 

CASE VIDEO

 

Created together with Johanna Rättzen and Sofia Wiklander.