IT’S WINE

FINO


21-25 year olds in America tend to choose beer and spirits before wine. Why? They think wine is too complicated and sophisticated. They drink for fun, not to pair alcohol with food. We made a brand for those who don’t care about stupid wine procedures and just want to get down to business. The box itself is our main channel of communication, with copy and design that convey our quirky tone.  

ADDY’s GOLD: Integrated Brand Identity Campaign
ADDY’s GOLD: Illustration Campaign
SPRING SHOW, BRONZE

 

 
 

THE BOX AS COMMUNICATION CHANNEL

 
Fino.png
Fino.png
Fino.png
Fino.png
Fino.png
Finopng
 

DIGITAL BILLBOARDS

 
Fino_Billboard_Animation_White_1.gif
Fino_Billboard_Animation_Rosé.gif
Fino_billboard_Red_animation_1.gif
 

GIFS

 
fino_workout.gif
fino_yoga.gif
finos birthday.gif
finoinlove (1).gif
leave me alone fino.gif
lemure_blink.gif
 

VIDEOS

 
 

A CLOSER LOOK AT THE BOX design