21-25 year olds in America tend to choose beer and spirits before wine. Why? They think wine is too complicated and sophisticated. They drink for fun, not to pair alcohol with food. We made a brand for those who don’t care about stupid wine procedures and just want to get down to business. The box itself is our main channel of communication, with copy and design that convey our quirky tone.
ADDY’s GOLD: Integrated Brand Identity Campaign
ADDY’s GOLD: Illustration Campaign
SPRING SHOW, BRONZE